Industrial Pharmacy

Drug Design and Marketing

Drug design, sometimes referred to as rational drug design or simply rational design, is the inventive process of finding new medications based on the knowledge of a biological target. Major type of drug designing is ligand-based drug design and the second, is structure-based drug design. Packaging can be defined as an economical means of providing presentation, protection, identification information, containment, convenience and compliance for a product during storage, carriage, display and until the product is consumed. Pharmaceutical packaging has to be carried out for the purpose of Protecting the product from the environment, providing all necessary information for identification of the medicine, enabling accurate dosing and compliance, Ensuring supply-chain integrity of the medicine. Many drug development companies will do all their packaging within a contamination free environment or Cleanroom. Some common pharmaceutical packaging techniques include foil and heat sealing; polyester and olefin package printing; polyethylene and polypropylene printing; and flatbed die cutting. A Pharmacy Benefits Manager, or PBM, is an organization that provides programs and services designed to help maximize drug effectiveness and contain drug expenditures by appropriately influencing the behaviours of prescribing physicians, pharmacists and members. PBM serve as intermediaries between employers and wholesalers, contracting with a network of pharmacies, Developing and managing formularies and prior authorization programs, Operating mail order pharmacies and mail order claims etc.

Pharmacy drugs (A prescription drug, prescription medication or prescription medicine) is a pharmaceutical drug that legally requires a medical prescription to be dispensed. In contrast, over-the-counter drugs can be obtained without a prescription. "Rx" is often used as a short form for prescription drug. He reason for this difference in substance control is the potential scope of misuse, from drug abuse to practicing medicine without a license and without sufficient education. Pharmaceutical marketing, sometimes called medico-marketing or pharma marketing is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs. Activities conducted as part of pharmaceutical marketing and promotion is an important component of educating and informing consumers and health care professionals about new treatments. Pharmaceutical sales representatives provide doctors with important information about new treatment options that is factored into prescribing, but studies find that many other factors, including insurers’ policies, affect prescribing decisions, often with greater impact. Online pharmacies, also called as online pharmacy, or Mail Order Pharmacies are pharmacies that operate over the Internet and send the orders to customers through the mail or shipping companies. Online or internet pharmacies include Pharmacy benefit manager, A large administrator of corporate prescription drug plans, Legitimate internet pharmacy in the same country as the person ordering etc.