Raed Al Swayed
Avalon Pharma, Saudi Arabia
Title: Market access methodology in emerging markets – Strategies for pharmaceutical industry market
Biography
Biography: Raed Al Swayed
Abstract
Market Access is a new concept in pharmaceutical industry; pharmaceutical companies need to better incorporate payer perspectives in drug development and commercial decision making. Increasingly strict payer evidence requirements and intense competition mean companies must develop and articulate stronger payer value propositions & manage challenges such as Address payer needs in clinical development programs for new and existing drugs Identify, formulate and test value propositions that government payers and private managed care find compelling. Determine optimal price through interconnected willingness to pay/prescribe studies with payers, physicians and patients’ affordability programs. Test global and design local pricing and reimbursement strategies that maximize return on investment. Improve team’s understanding of the complex payer and market access environment and what it takes to be successful in strategy and implementation. Highlighting Market access concept in Emerging Markets & differentiate the strategies among these markets compared to Global markets, utilizing key success factors, commercial market channels differentiations, market KAM concept type & regulatory deference's in applying Market Access, pricing & commercial operations.